Out to Put a Dent in the Multifamily Universe

Elite Soccer Teams

“The elite soccer teams in the world emphasize pace over perfection. They recognize keeping the ball moving quickly is better than waiting and trying to make the ideal pass.” – Fast Company (December Issue, Page 16)

I am often struck by one’s unwillingness or massive hesitation to ‘pass’ a product, a service or a story to the masses. People get in their own way thinking quality, brilliance, superiority, excellence, perfection or even good enough has to exist before you can set caution to the wind and move the ball quickly. They prefer the safety of waiting in perpetuity for the perfect moment.
I see too many people set under the rule of reaction, fire chasing, got-a-minutes and the latest leadership impulse. I see too many people lead by whimsical, zero vision, mindless mission, vitriolic values and too small to see or nonexistent strategies. I see the proverbial 50/50 loss, intercepted pass or consistent off side call because we think ‘right now’ is the work that matters most.
The problem with that type of thinking is that something always pulls our attention away from the things that move the ball quickly.

Right Now

Right Now moves paper from the left side of your desk to the right side. Right Now turns email into a conversational platform instead of moving a business forward platform. Right Now keeps mission aside for those socially well attuned companies that are really making a difference in the world. Right Now keeps vision aside for those who want to grow the human capital that will Scale a business Up. Right Now keeps values aside for those who really give a damn about the people who CARE. Right Now keeps strategy aside for the élite masters of building cultures of thriving people bound by teams that what to change the world. Right Now leaves companies ten years behind their field at any given time. Right Now leaves everyone sick and tired of being sick and tired (a dangerous spot). And Right Now leaves you to wonder why the team never gets the ball across centerfield.

Your ready-to-pass-the-ball Apartment Hacker,


Starbucks: Beginning of the End

Starbucks Front Door

It's been awhile since I've written a post. I could tell you all the reasons why but none are really relevant to today's thought. Starbucks  I am sitting at Starbucks this early evening busting out email and reading material I can never seem to … [Continue reading]

Reverse Apartment Reviews

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Employee Survey

View image | gettyimages.com Survey results are not worth the paper unless used to make meaningful change. Don't reduce results to one more item on your "to-do" list. Do pick two or three meaningful things to act on. Don't pick the … [Continue reading]

Open the Store

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Free Application Fee

View image | gettyimages.com Under the premise of good health, could you: 1. offer a free application fee for 10 squats? 2 offer a free application fee for 5 push-ups? 3 offer a free application fee for one lap around the community? 4 … [Continue reading]


View image | gettyimages.com Steven Covey challenged readers to sit down and write their obituaries in his book: The Seven Habits of Highly Effective People. It's a crazy enlightening exercise written from four perspectives. The … [Continue reading]

Multifamily Innovation

Read about a Paraguayan newspaper launching a free journalism school. Made me think about some multifamily angles: 1. free maintenance training school using your community as the learning lab 2. free property management training school using … [Continue reading]

You are the Work

Realize one thing quickly... You are the work. What you do for a living is the catalyst/stimulus for the person you become. The real work is YOU. When you get this truth straight in your head - job descriptions and titles and the need for … [Continue reading]

What Counts

What counts? What you become as a result of the work (not job) that you do? Work is art. A job pays the bills. Get straight on the work you do. And, get ready for what counts. Get ready to build your character. The end goal is to … [Continue reading]