Out to Put a Dent in the Multifamily Universe

Apartment Marketing: Google Now

I am moving our normally scheduled budget post to Wednesday. My apologies to you that were expecting some number crunching today.

Google NowApartment Marketing with Google Now

Imagine a day when Google understands your interests so much so that it recommends a new apartment living experience. Maybe that is predicated on the fact that you a value shopper in all other areas of your life – Google might recommend a cheaper place to live. Suppose you are a social butterfly who often frequents downtown hotspots but you live in the burbs. Google might refer you to a nice new downtown apartment community.

Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? | Fast Company

The information from Google Now is displayed on what Barra referred to as “cards,” tile-sized amounts of information (seen above) that you might find similar to the cards seen in Palm’s WebOS software–think the default weather app on your iPhone.

Apartment Community Interest Graph

I am of the firm belief that the future of apartment search is going to be interest based and will come predictive in nature. And, I think that every apartment community should be working on their digital personality (read: get interesting). I think that apartment community reviews along with a plethora of other data points are going to be intermingled with neighborhood reviews (aggregate of every local business review in and around your community – sort of a neighborhood cool score: think walk-score) and that information is going to flow out in the “cards” described in the quote above. The key going forward will be positioning oneself as interesting.

Your keenly interested in interest graphs multifamily maniac,



Pic props: Android News

About Mike Brewer

Out to put a dent in the multifamily universe. Love compelling conversation...