Are you the kind of apartment community that people would go out of their way for? Would they demand to live there at any cost?
Are you the kind of property management company that any client would demand to have you represent them?
If you want that then be this – picky. Be picky about alignment. Be picky about who you align yourself with. Be picky about who allow your company to get align. Be picky about the ancillary service companies you align yourself with. It all matters.
Your being more mindful about who and what I align with Multifamily Maniac,