Hyper-local marketing to apartment residents

Read to the bottom of this post as I have an offer for you. In some respects I hate that I am about to suggest this and at the same time I think it might have merit if executed properly. We know that there are on average ten or so touch points in an average … Continue reading “Hyper-local marketing to apartment residents”

Read to the bottom of this post as I have an offer for you.

In some respects I hate that I am about to suggest this and at the same time I think it might have merit if executed properly. We know that there are on average ten or so touch points in an average resident cycle. In other words there are no less than ten opportunities to communicate with a resident.

That in mind and under the guise to satisfy a need by small company regional managers for on-site property managers to do grassroots or outreach marketing,  (I really don’t believe in this kind of marketing, it’s tacky and terribly ineffective) I propose the following.

Think about the communication pieces as opportunities to create ad revenue from your hyper-local retailers, service providers and restaurants. You could create an inventory of ad space that you could then sell to your vendors. Think about your welcome letter being sponsored by Subway or your service requests sheets being sponsored by Home Depot or your renewal letter being sponsored by Target or Bed, Bath and Beyond. Think about your resident notices about dog poop being sponsored by that big pet store (the name escape me at the moment).

And, if you don’t have a community blog, get one now. It also creates an opportunity to do some hyper-local advertising. One thing that Google has taught us is that relevant ads get clicked on or used if you will. The fact that we have all this hyper-local information right at our finger tips gives us the most relevant information that any resident would appreciate. Or, at least I think so.

What do you think?

The first five people to send me an idea in the comment section will be registered to win a copy of this book;

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Author: Mike Brewer

Out to put a dent in the multifamily universe. Love compelling conversation...