One of the easiest ways to grow your business is to stop focusing on growing your business. Instead work on your business. Mills Properties is choosing to work on the business this year. After growing from 4,000 units in 2007 to just over 13,000 units at its peak in 2012, we stalled. Why? We focused on nothing but growth.
From failing to invest in infrastructure as you grow to broken or nonexistent processes and standard operating rules – unfocused growth has a cost. It’s called stalling out. We hit that point in 2012. Taking on just enough assets to stretch our team to its limits. We were running from fire drill to fire drill, from spinning plate to spinning plate. Many of us were working 16 hour days and some even more than that.
I must admit – it was fun for about 18 months but the aftermath was downright depressing.
2015 is the year we scale up by focusing on the business.
I read an amazing book called Mastering the Rockefeller Habits. A book predicated on the mammoth book titled: Titan. Titan is a huge 800 page brick of a book about John D. Rockefeller (I read it – it took some time but well worth it). And subsequent to each, I read the book Mastering the Rockefeller Habits 2.0: Scaling Up.
I loved it so much I bought the audio version and listened to it while following along in the book. I marked up the margins, dog-eared 50 or 60 pages and wrote tons and tons of notes on any piece of paper I could get my hands on. Let’s just say…it’s a good book.
I thought so much of it that I shared it with Mills Properties President. And, he caught the passion soon purchasing books for key leaders. I couldn’t help myself so I shared the book with eight other key leaders in the organization. And I am more than happy to report; we are digging in.
Writing About the Journey
We will be digging in full force in April and I will be writing about it right here on the Apartment Hacker Blog (yeah, need to get that name changed. M Brewer Group never really did it for me).
Your looking forward to Scaling Up Multifamily Maniac,