The Next Big Thing in Multifamily

All reasons for concerned over the next 36 months.

The War for Talent

Vilfredo had it right. Vilfredo Pareto that is.

His 80/20 rule is a measure that applies to just about anything including human workforce production.

Look around your apartment management organization – 20% of the people do 80% of the stuff.

Problem is that a war is breaking out and 80/20 won’t cut it.

Construction boom. Raising minimum wage. Skills gap. Caring.

All reasons for concerned over the next 36 months.


Now is the time to create your “why”. It’s time to craft a story and tell the reason “why” someone would entertain the idea of coming to work for you.

Make sure the story includes “how” coming to work for your organization will make a real difference in their personal/professional life.

Tell them how your organization is set in place to serve the people who serve it. Tell them your company’s purpose for being in business.

Help them see the path of progress and personal/professional advancement.

But – and here is the all important punchline – mean it. With the advent of the internet and the proliferation of information and devices to access it – B.S. has a stronger aroma than ever.

Facades don’t work.

The war for talent is real – are you ready to win it?

Your consistently thinking about ways to “move people” Multifamily Maniac,


Author: Mike Brewer

Out to put a dent in the multifamily universe. Love compelling conversation...