Programmatic Advertising

i’m sitting in traffic this morning wondering about end-to-end advertising solutions.

A solution that anticipates specific unit vacancy. And automatically cues up programmatic advertising. A solution so robust someone could lease an apartment and move in without ever visiting a leasing center. So robust that a marketing director morphs into an analyst. And apartment related content marketing dies or changes dramatically. 

Makes me wonder if Costar buys Yardi or Yardi buys Costar. Or they create partnerships that allow for sharing the critical pieces of data that would make it ILS more effective. 

Or better yet apartment companies develop their own internal systems that achieve the same result. 

Your wondering multifamily maniac,


Author: Mike Brewer

Out to put a dent in the multifamily universe. Love compelling conversation...