Self Aware

"Being aware of yourself and how you affect everyone around you is what distinguishes  a superior leader." –Edie Seashore

So true. Have a great week and be aware that attitudes are contagious.

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ApartmentRatings.com Strikes again

"Now renters can see what other residents are paying at thousands of apartment communities. This is an important tool that helps renters find and choose the best apartments," said Jeremy Bencken, president and general manager of ApartmentRatings.com. "Our goal is to build services that focus on providing renters unique and hard-to-access information about apartments. Ultimately we believe our apartment ratings and apartment reviews, and now pricing survey information, drive more informed, more serious customers to our advertisers." [Read the full story here]

Let me get this straight Jeremy , the renter is going to give you the information that you will publish on your site? And, you are going to validate that in some way, I trust? I mean what is to stop the user from reporting a less than true rate not unlike some of the simply untrue reviews on the site.

Maybe you should back up and think about driving a more informed, more serious consumer to good quality communities, not to the advertisers. This important tool helps renters choose the best value, not necessarily the best apartment. It’s seem a bit disingenuous to suggest they would get "the best," don’t you think? And, I’m not convinced that it is hard to get this information. I did an anonymous shop of my market just about a week ago and it took all of 8 phone calls and about 25 minutes of my time.

I say all that and I am a fan of the site and consumer reviews believing that the astute apartment searcher would negate the many exaggerated comments that are posted.


Recruit for Character

"I can’t tell you how many times we passed up hotshots for guys we thought were better people, and watched our guys do a lot better than the big names, not just in the classroom, but on the field—and, naturally, after they graduated, too. Again and again, the blue chips faded out, and our little up-and-comers clawed their way to all-conference and All-America teams."  -That from Bo’s Lasting Lessons and offering from Bo Schembechler, long time and legendary coach at Michigan. 
Is the same not true for our apartment business’? The apartment management and marketing business is nothing less than an amazing opportunity to work with amazing business people. How important is character in your hiring decisions? Are your interview questions about property management laced with character identifiers? Should they be?

Have a great Monday (my favorite day of the week). M


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The Dream Manager

For those of you who know me, you know that I fell for this book the second I laid eyes on the title. Keep the wit and sarcasm to yourself. On second thought share if you must…

I will be digging into this book next week and will share my thoughts at some point as it relates to apartment marketing, apartment management or leadership of amazing apartment professionals.

Internal Blog

Seth quips on the value of an internal blog. I set up an internal blog for the Portland Area of Equity Residential, the largest owner operator of apartments in the country. It lives on today despite the fact that I left the company some 8 months ago.
It is aptly titled; Portland Rocks Newsletter and it is full of the amazing accomplishments of the the amazing people that make up the portfolio dating back to 2006. It has and continues to be an enormous boon to the innate sense of awesomeness this group has come to enjoy.


Wine Rack Amenity

0829wineWine Racks above the fridge are becoming more of a norm in apartment homes. So are foot stools for the vertically challenged. I just can’t figure out which to install and which to give away as a move in gift.


Action is a character in collaboration

Action
Definitions of action on the Web:

  • 1. something done (usually as opposed to something said); "there were stories of murders and other unnatural actions"

  • The purpose of my post today is to expose the, "they’s and them’s" that hold great apartment manageent teams back.

    Let’s start with the Number 1 "They/Them;" Those who have nonactionitis. You know the ones; we can’t do that because…, we tried that and…, yeah, but…, I hate to play devil’s advocate here, but…!

    All that being said there is value to an alternative view and or opinion. I know that to be true in my world as I tend to be the guy with the way over there ideas and if I didn’t have people around me willing to slow me down or temper my focus then I would surely be void.

    I firmly believe it is all in how you couch it.


    iJustine marketing an apartment community?

    Podcamp_az_ijustine_2
    iJustine and Leo Laporte
    discuss the cult of blogging. Justine livecasts her life 24-7. Laporte
    utilizes many tools online to share his life: radio, TV, photos,
    message boards, The Life of Leo Blog, as well as other means. [Fast Company]

    What if one of these guys or gals lived at your community? I think I would make it a point to do some target marketing via real live customer service. Talk about thin lines, this could go either way in terms of casting a positive and or negative image of your community.

    What do you think?