Feeling Used? It’s an Amazing way to live.

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"This is the true joy of life, the being used up for a purpose
recognized by yourself as a mighty one; being a force of nature instead
of a feverish, selfish little clog of ailments and grievances,
complaining that the world will not devote itself to making you happy."
-George Bernard Shaw

Happiness is an inside job…the world will never make you happy!


BeNeighbor.com

Crowd_in_park_2
We have been writing about this concept for sometime now. The idea of a site (not a portal) where residents can bond together in an online community not unlike myspace or facebook. BeNeighbor is just that but from a condo perspective.
I bought the internet address myapartmentspace.com sometime ago with just that intent. I wanted to build a site that would act as a conduit for community. Given my hectic schedule I have not done anything with it. Now might be the time. I might have to dust off the idea and take some action on it. We shall see.


Example Preventive Maintenance Letter

 

In an effort to better serve our community, [Community Name] Apartments has established a Preventative Maintenance Program with a Fall/Winter annual inspection. This means that our maintenance staff will need access to your apartment starting at 9:30 am on Wednesday & Thursday (November 7th & 8th). The maintenance technician(s) will start our preventative maintenance on the fourth floor and work their way down to the first floor. They will conduct an inspection in your apartment for leaks, check smoke detector, air filters (replace if needed), and note any problems, which need attention.

 

If you have any specific concerns, please note them on the attached form and leave it on your kitchen counter, for the technician to see when inspecting your apartment. Please keep in mind that some repairs noted might require scheduling for a future date to be complete. We hope that this will not be an inconvenience to you but rather a positive experience. If you have any questions or concerns, please feel free to contact our office.

 

Thank You!

[Community Team]

 

Do you have a letter you want to share? Drop me an email and or paste a copy in the comment section below.


Property Management Renewal Letter

November 7, 2007

 

Dear Resident,

 

It’s been a pleasure having you as a resident at [Community Name] Apartments. Your management team would like to take this time to thank you for your continued residency here and hope that you have enjoyed it as much as we have.

 

Attached to this letter is your new lease contract. This contract, if approved by you, will be an extension of your current lease for another year. All you need to do is check the boxes and sign at the bottom. It’s that easy! Once you have done this then you simply drop it off at the office or in the drop box located at the front of the office.

 

Also enclosed with your new lease agreement is your renewal packet with some important paperwork, including some information regarding a change in our utilities billing, for you to fill out and return with your renewal lease.

 

Another important change to note is that [Community Name] will now require all residents to carry Renter’s Insurance. Your renewal lease cannot be processed by our office without proof of that insurance.  You can either make arrangements with your private insurance company, or you can stop by the leasing office and pick up information about [Insurance Company Name]. 

 

To show how much we appreciate your time here at Park Station we would like to extend a special renewal offer to you. If you turn in your renewal contract by Monday, November 26, 2007, we will give you a $400 credit towards your rent!!!!

 

It is our hope that you chose to stay with us, however, if you decide otherwise don’t forget to give your 60-day notice to vacate.

 

Thank you again for choosing to live at Park Station Apartments!

 

Sincerely,

 

 

 

[Insert name here]

Leasing Agent

5595 Street Address

St. Louis, MO 63112

Phone Number

The power of a hand-written note

Customer_service
Found this letter over at grokdotcom and started thinking about how cool it would be to use a variation of it in our community. I know most of us use welcome letters but are they personalized like the one below?

….that’s right, a hand-written note from the general manager, Ms. Lisa
DeLorean. Not a computer-written-in-handwriting-font note, but a real,
live, ink-on-quality-stock note. I wasn’t even terribly concerned about
the words themselves — the note’s pleasant enough — but this fine
business manager took the time to write that note herself, and addressed to me personally, so I know it’s not just the boilerplate greetings that tells you the name of the cleaning staff.

It actually took me awhile to read the note, as most of the "wow"
effect came from just receiving it! Of course, she thanks me for
choosing her hotel, but she also thanks me for all the other visits
I’ve made to the affiliated chain members (Crowne, InterContinental,
etc., none of which I suspect factored into her bonus those past
years), and then she finished with a bang [emphasis mine]: "We want you
to be very satisfied with your stay."

Not just satisfied, but very satisfied.

And I was. The place was indeed restful, power outlets everywhere and free internet. And, yes, fresh batteries in the remotes.

I’m sure you’ve all heard the stat that a dissatisfied customer
tells, on average, 12 others about their bad experience. (Well, Lisa
DeLorean, I just told 85,000+ GrokDotCom readers about you, your fine hotel, and the classy way you treat your customers. Keep up the good work!)

Mr. Cosslett, as CEO of Lisa’s parent company, if this handwriting
of thank-you notes is corporate policy, congrats to you too! If Lisa
did this on her own initiative, you just found your next regional
manager. Cuz if you don’t, I’m sure another hotelier will snatch up
talent like Lisa’s — and fast.

Sincerely,

John Quarto-vonTivadar, delighted customer


EveryApartment. The real Availability. Really.

EveryScape. The real world. Online.

Worlds are not born, they are created.
This is just the beginning of ours.
And yours.
Welcome to EveryScape beta — where together the real world is being created, online. [Web Site]

Are we in a way already doing this in the apartment space to some degree? The presentation of this web site has the "cool" factor for sure quite unlike our best attempts.

I like it for apartment use in that you could quickly see what the community surrounding you has to offer. Be it restaurants or dry cleaners, you could get a first hand look from the comfort of your desk chair. We shall see as they are in just four cities around the country.


Apartment Marketing Idea

Cereal_box_marketing
Here is my latest brainstorm. It’s not novel by any stretch but maybe it is novel to our business. I am going to get cereal boxes printed up with our name, logo, nutritional information (amenities), current specials etc.. and I am going to solicit a small payment from vendors who would like to have their coupons or marketing material placed inside.

The boxes will be classy, remarkable and hopefully pack a punch for action. Action in the way of redeeming the renew early and receive…., lease today and receive…. and or refer a friend and receive coupon that will be presented on the side or the back of the box.


What if EQR or some other major player bought Facebook or MySpace or Youtube or….

Well over 100 million of the prime renter segment flock to these spaces daily. What if a major apartment player owned the lions share of control over the advertisement rights? What would you have?

  • The most amazing community building tool ever
  • The most amazing resident portal ever
  • A somewhat captive audience to market to forever
  • Word of Mouth Opportunities that will exist forever

The way I see it is, why not go where the audience is instead of trying to bring the audience to you? Novel? Not at all but I don’t think it’s been executed in the Apartment space yet.

Social Network aimed at Apartment Dwellers

That’s the hope of at least one new company, LifeAt.com,
which is putting a local spin on the social networking model. The
company creates password-protected Web sites for apartment buildings
and housing developments, allowing residents to post pictures and
profiles of themselves, share information about favorite local eateries
and gripe about slow elevators and peeling paint. [Read More Here]