ApartmentHacker Podcast Weekly Recap Episodes 31-35

Posting from the archives until we catch up to current episodes of ApartmentHacker vlog.

This week, I discuss deep learning, Uber, and positive mindset.

I hope you enjoy and if you feel so inclined, please subscribe and leave a rating on iTunes, Google Play, or Anchor.

Episode 31 | ApartmentHacker | one/100 myth

Episode 32 | ApartmentHacker | Why is your Company not like Uber

Episode 33 | ApartmentHacker | What will Deep Learning Mean to MultiFamily?

Episode 34 | ApartmentHacker | Stop Paying Commissions circa 2016

Episode 35 | ApartmentHacker | Think it Achieve it

Surprise instead of free rent

We are all accustomed to giving away discounts or concessions at time of move in or lease renewal. As an industry we have taught our customer to expect it. It’s time to change that.

Surprise

Starting tomorrow take the money you would otherwise give away in concessions or rent discounts and create an equal number of surprise dollars. Deploy those surprise dollars through random acts of generosity:

Every 10th person that walks in the door to pay the rent gets to pay $50 less

Every 22nd resident gets tickets to a local professional sports event

Every 7th resident gets a gift card to a local restaurant. Partner with that restaurant in ordered to subsidize the surprise

Every 33rd resident gets a free fitbit

Every 25th resident gets a free gym membership. Partner with the local gym to subsidize the surprise

Every 54th resident gets to do their laundry free for an entire year

Every 100th resident gets their cable bill comped for one year

Every 4th person that turns in a service request for leaky faucet gets a gift card to a water park

Every 17th person that turns in a service request for a noisy refrigerator gets a freezer full of meat

If you run a business in Colorado every 420th person to call in a service request for a smoke alarm battery gets a fat one. Okay – maybe don’t do this one…

You get the point.

You’re looking to surprise the hell out of our residents this year Multifamily Maniac,

M