The chief aim of the exercise is to uncover your core values/virtues.

Steven Covey challenged readers to sit down and write their obituaries in his book: The Seven Habits of Highly Effective People.

It’s a crazy enlightening exercise written from four perspectives.

The instruction is to choose four people who have some level of influence in your life.

A friend, family member, business person and spiritual/civic person.

The chief aim of the exercise is to uncover your core values/virtues.

The follow-up is to craft a personal creed that you repeat to yourself twice daily. An exercise equally if not more difficult that writing the obits.

Want to Freak Yourself Out?

Do the exercise that Covey outlines in his book. Craft the Creed and follow the 2x’s a day routine for 90 days plus or minus.

The mind will go to work making sure you live your Creed.

Your challenging you to commit to a 90 day window of awesomeness Multifamily Maniac,




What do you burn for? What gets you inpired to do the work YOU want to do?

What do you burn for?

Who are you?

What do you believe?

What do you do when you are alone with your thoughts?

What are you doing when you feel most authentic?

What do your instincts tell you?

What do you crave?

What do you long for?

What does your intuition swell up inside of you?

What do you burn for?

Do that…

Your ever anxious Multifamily Maniac,


Curb to Contract

Compelling apartment living experiences start with curb to contract thinking.

I hate the word contract. But I needed a C word to fit my attempt at a new Axiom.

Curb to Contract

It’s a revision to my Curb to Commode axiom. Over the years I’ve preached and promoted a very high standard of excellence as it relates to everything from the curb to the commode. Everything from freshly swept and painted curbs to a very fresh bead of caulk around the base of the toilet.

Just the other day it dawned on me that it doesn’t stop there. It extends to the transaction side of our business. It extends to paperwork, it extends to personal presentation, it extends to website experience design, it extends to mobile experience design and so on and so forth.


Everything is Marketing. Everything backs up your Brand. Everything from Curb to Contract and beyond.

Your curb to contract multifamily maniac,


Programmatic Advertising

i’m sitting in traffic this morning wondering about end-to-end advertising solutions.

A solution that anticipates specific unit vacancy. And automatically cues up programmatic advertising. A solution so robust someone could lease an apartment and move in without ever visiting a leasing center. So robust that a marketing director morphs into an analyst. And apartment related content marketing dies or changes dramatically. 

Makes me wonder if Costar buys Yardi or Yardi buys Costar. Or they create partnerships that allow for sharing the critical pieces of data that would make it ILS more effective. 

Or better yet apartment companies develop their own internal systems that achieve the same result. 

Your wondering multifamily maniac,


Hot Wash Cloth

I went on a trip recently and near the end of the flight I received a hot washcloth. It was a subtle gesture  but powerful. It was just what I needed at that moment in time. A quick wipe of the face neck and hands. It made me feel alive and ready for the next leg of my journey. 

Aside from all the sanitary issues in the what if’s and the whatnots and here’s why we can’t do its – this would be a very cool end cap to a leasing tour. 

It will make you different. It will make you memorable. It will give people a reason to talk about you.

Maybe you offer a chilled towel in the hot summer and warm towel in the cold winter.

You’re like the warm towel at the end of a long flight multifamily maniac,


Wireless Charging Station – Amenity

I’m always on the lookout for cool and easy to execute ideas and I think this one has potential.

Nikola Tesla might not see this as a novel concept but neither would be part of our target market.

Where to install? 

Ikea answers this question with a striking number of choices. No installation required. From bedside lamp to night stand and other utility pieces – the options are wide-open.

Seems like a cool move-in or renewal gift idea.

Your loving the wireless charing station idea Multifamily Maniac,




Everything is an Education

Might I suggest to you that every adversity you face in your life is an opportunity for education. 

Might I also suggest that it is incumbent upon you to sometimes be a teacher and to sometimes be a student.

And lastly, when you avoid giving someone feedback you cheat two people out of an education.

You cheat the person who needs the feedback out of being a better person/professional. And you cheat yourself out of being a better leader. 

Embrace moments of truth and don’t be afraid of courageous conversation.

You’re always looking forward to every adversity Multifamily Maniac,


Success is Built Sequentially

It really is that simple. Moreover and more important – it starts with Vision, Mission, Values.

It doesn’t start with systems and processes.

It doesn’t start with metrics, reports and spreadsheets.

It doesn’t start with dashboards.

It doesn’t start with strategy.

It doesn’t start with execution.

It doesn’t start with excellence.

It doesn’t start with perfection.

It doesn’t start with progress.

It doesn’t start with Rhythm.

You can’t fly to Hawaii without a flight plan.

You can’t build a house without a blueprint.

You can’t hit a target you don’t have.

And if you can’t afford to define the target then you have no business leading people.

If you can’t wrap your head around that – You are simply in business for YOU and YOURself.

Your hoping to get it right Multifamily Maniac,



Scaling Up – Culture

What is the most important responsibility of a company owner/president/ceo?

Short Answer – Own and lead the Company Culture – Soup to Nuts

It’s your – to the core – number one asset.

It demands and deserves capital investment akin to putting a new roof an apartment building. Or, doing a full overlay on your parking lot. It’s the front door to your company.

It’s the aroma that oozes out of your business office when a customer opens the front door. Does it eek of sour attitudes and tired souls or does it smell like fresh energy and enthusiasm?

Brave Heart 

It takes courage and vulnerability.

In the movie – William Wallace (Mel Gibson) makes a plea to Robert the Bruce to rise above the politics and lead. It’s the perfect message for any owner/leader as it relates to owning Culture.

Your looking forward to Mills Properties Scaling Up Culture Multifamily Maniac,




Let me start by saying this arctic blast is for the polar bears. As a runner; I cringe every morning when my 5a alarm goes off. Just the thought of putting on three layers of running pants – two layers of long-sleeved shirts, two types of running jackets along with gloves a ski-mask and a wool cap – makes me tired. Makes me want to do some real-time communication (RTC) with the winter-master himself.

How do you like that for a transition?

RTC is not a new technology by any stretch and in the same respect I don’t consider it a mainstream business tool in the multifamily space. At least not as a sales tool. But that all may change soon.

Skip over here for a more precise definition. In the meantime – trust me, there are some extremely cool implications related to this technology.

It’s finally catching up with the visionaries.

Virtual Tour 3.14159265359 

My imagination tells me that we will soon lead guided on-line demonstrations. Demonstrations that will include activities like swiping the screen to open doors to your clubhouse/leasing office, the front door of a model apartment, closet doors, appliance doors, cabinet doors, storage doors and the like. All the while a leasing/sales person engages the customer in a real-time conversation.

RTC will give both the apartment shopper and the leasing person the ability to control each others device. At least as it relates to the tour/demonstration. Want to hear jazz in the background as we walk – no worries. It automatically cues based on the persons listening preferences as shared by their iTunes, Spotify or other platform. Care to look at the pool, fitness room, etc – will do as directed by the shopper. A sort of pick-your-story-ending type tour.

Want to complete an application? Already pre-populated with Chrome like instincts and signed with any of a number of on-line signature apps.


Mark Juleen so aptly points out that11025998_10153651271118747_2296569117393536336_n (1) the ILS is dying. He is right but not for long. RTC is part of the answer and the ILS’s will beat everyone to this point. Why? Dollars and Cents.

They just have to look at it from a different angle. Certainly not the Jeff Goldblum angle (although – he is cool). And not from the bickering like small children (see flier – funny but really?) angle (my click is bigger than yours).

Your looking forward to what will come of RTC Multifamily Maniac,