The Apartment Playground Slide no one should have


5 ways to improve customer engagement in the apartment business

1. Smile at your prospects, current residents and vendors
2. Make Eye Contact with them
3. Share Your Name First and then ask for theirs.
4. Explain What you are Doing and Why
5. At the end of every interaction ask, "Is there anything else I can do for you?"

Want to rent more apartments, secure more renewals and or maintain the best relations with your vendors? Modify your behavior and the behavior of your team and WATCH out!!! The world will come alive for you and yours.

It’s all in the Name

“A development’s name has to tell a story,” explains John Uzee,
AIA, a principal with ADD Inc, an architecture and interior design firm
based in Cambridge, Mass. “When people choose to live somewhere,
they’re choosing to become part of a stor? [Read More Here]

What do Gen Y Men want when it comes to marketing

Gen Y men, according to Lynn Russo in a story titled; Behind the Numbers: Taking the Pulse of Younger Men, want transparency, personal expression, experience, reinvention and connection. Speaking specifically to connection. they want their information with a dose of entertainment.

Does Complaining Change the world?

"Martin Luther King Jr. didn’t change the world by saying, ‘I have a complaint.’ " — Artist Chris Jordan…

I think questioning the sacred cow’s changes the world but as the above quotes suggests complaining does not. I think the real implication here is ACTION. If you don’t like it, what ever it is, change it. Move on, plow forward, revise, rewind, re-imagine.

Have an amazing Friday. M

Swarm Marketing

single ant or bee isn’t smart, but their colonies are. The study of
swarm intelligence is providing insights that can help humans manage
complex systems, from truck routing to military robots. [Read about the Theory Here] More to come on this in future posts.

Guardian wins Award

By Kelly Sheehan, Online News Editor

Portland, Ore.—Guardian Management LLC, a Portland, Ore.-based real
estate firm specializing in multifamily housing and investment
opportunities and property management services, has been awarded the
2007 Selecky Award from Washington state’s Department of Health and the
2007 Tobacco Prevention and Education Program Award for Outstanding
Organization from the state of Oregon. [Read More Here]

I still want to hear some real time feedback on how this is being executed on the ground, it seems to me a very daunting task. I applaud the move and support it, I just wonder.

What do you think?

Extreme Condo Marketing

Maybe a little over the top, or is it? Apartment marketing seems to follow the hotel and or the condo market so the following take from Fast Company might not be far off.

By Manhattan party standards, the
opening-night scene inside 344 Third Avenue last May was not unusual. A
hot DJ. Fabulous cocktails. A trio of dominatrices in thigh-high, black
patent-leather boots and top hats, wielding flyswatters. The only
discordant notes were the hour–an unfashionable 7:30 p.m.–and the
location itself: the sales office for a new condo development on East
23rd Street. Not exactly Moomba at midnight. [read more here]

The Cowboys

Did you see that game on Monday Night? I am a die-hard Dallas Cowboy fan and have been for as long as I can remember but last night after the 46th interception that Tony Romo threw, I gave up, I threw in the towel, I almost turned off the TV at went to bed. I even started crafting my "call in sick" speech. Okay, that is a bit of an exaggeration but nevertheless the game was amazing. Even if the Cowboys had lost, which they deserved to, the last 4 minutes will be remembered for a long time to come.

So, here you go…How bout’ them Cowboys!!!!!

My apologies for the non-property management blog moment.