The Key to Getting Things Done is…

Action
…ACTION! It is the all important word but it means nothing unless you move, twist, jump, hop, stumble or fall. Have you been putting something off that you could otherwise move on today? Are you the lid-lifter, the discover of a new frontier or a re-inventor? How will you know if you don’t go for it? Seth has a good take on this [Here]

Apartments are our product; marketing and customer service are our game…how can we break new frontiers?

Blogs
Video Tours
Resident Feedback Portals that everyone can see and read and are hosted on our servers unedited.
24 hour offices with real physical people
Social Networks
Experience Engagements sponsored by our communities at third party locatios
Outdoor Movie Nights
Free MacBooks to the first 10 students who lease with you next school year
Merchandising

Are you afraid?

One of my mentor friends told me a story a long time ago. He started his business career as a door to door insurance salesman in the sixties. On the day he was telling me the story I had just lost a 110,000 sale and was devastated. I couldn’t stop going on and on about it. In his story he talked about going to hundreds of doors only to hear the word, NO or worse no words at all, just the slamming of a door. His answer to the rejection? He would walk to the end of the driveway, throw his hands in the air and celebrate by yelling YES!

The moral and message to me that day was, with every no or every failure, we get that much closer to a YES or success and ACTION was the Key.

Tell me what you think by clicking on the comment button below! I would love to hear from you. Oh, and have an amazing Friday! M


REIT’s catch a break

By Alex Frangos

From The Wall Street Journal Online

When the music stopped in the residential-real-estate market,
speculators who got caught with unsold houses and condos began putting them on
the market as rentals. This "shadow market" has made investors jittery about
price-destroying competition for the real-estate investment trusts that own big
apartment complexes. [read more here]


Modern Convenience

First gas stations. Then grocery stores. And now there’s even a fitness club that stays open around the clock.

Do you think the craze will ever hit our business on a mass basis? I don’t mean just the 24/7 concierge, I mean a full on leasing and maintenance team ready to serve.

Thoughts? Click on Comments to leave me your idea. M

High Debt at Graduation

Numbers
From the pages of the St. Louis Today;

Many in the next generation of workers will be so debt-burdened they
will have to delay home purchases, limit vacations, even eat out less
to pay loans off on time.

Kristin Cole, 30, who graduated from Michigan State University’s law
school and lives in Grand Rapids, Mich., owes $150,000 in private and
government-backed student loans. Her monthly payment of $660, which
consumes a quarter of her take-home pay, is scheduled to jump to $800
in a year or so, confronting her with stark financial choices.

Anyone who knows me, knows I am not a pessimist by nature but this may be a trend that will drive the age at which our coveted demographic chooses to lease an apartment home.


How to stop working and live a life of inspiration…

Attitude
"Choose a job you love and you will never have to work another day in your life." -Confucius


Why did you lease?

Question_mark
We should be asking new residents why they leased in lieu of asking 
prospects why they didn’t lease. We could quickly identify our 
strengths and then market those heavily.


Building Meaning on your Blog

Our world has quickly morphed into a quest for meaning or has it always been that way? Maybe we are just now taking hold of the philosophy and giving it the press it deserves.

That being said Seth, in his truly infinite wisdom guides us on the authentic creation of meaning when crafting a blog.

For those of you that have thought about starting a blog for your property or about the industry in general or for those who have taken the plunge these principles will be very helpful.

Have an amazing Friday!!! M