The Apartment Playground Slide no one should have


5 ways to improve customer engagement in the apartment business

1. Smile at your prospects, current residents and vendors
2. Make Eye Contact with them
3. Share Your Name First and then ask for theirs.
4. Explain What you are Doing and Why
5. At the end of every interaction ask, "Is there anything else I can do for you?"

Want to rent more apartments, secure more renewals and or maintain the best relations with your vendors? Modify your behavior and the behavior of your team and WATCH out!!! The world will come alive for you and yours.

It’s all in the Name

“A development’s name has to tell a story,” explains John Uzee,
AIA, a principal with ADD Inc, an architecture and interior design firm
based in Cambridge, Mass. “When people choose to live somewhere,
they’re choosing to become part of a stor? [Read More Here]

What do Gen Y Men want when it comes to marketing

Gen Y men, according to Lynn Russo in a story titled; Behind the Numbers: Taking the Pulse of Younger Men, want transparency, personal expression, experience, reinvention and connection. Speaking specifically to connection. they want their information with a dose of entertainment.

Does Complaining Change the world?

"Martin Luther King Jr. didn’t change the world by saying, ‘I have a complaint.’ " — Artist Chris Jordan…

I think questioning the sacred cow’s changes the world but as the above quotes suggests complaining does not. I think the real implication here is ACTION. If you don’t like it, what ever it is, change it. Move on, plow forward, revise, rewind, re-imagine.

Have an amazing Friday. M

Swarm Marketing

single ant or bee isn’t smart, but their colonies are. The study of
swarm intelligence is providing insights that can help humans manage
complex systems, from truck routing to military robots. [Read about the Theory Here] More to come on this in future posts.

Guardian wins Award

By Kelly Sheehan, Online News Editor

Portland, Ore.—Guardian Management LLC, a Portland, Ore.-based real
estate firm specializing in multifamily housing and investment
opportunities and property management services, has been awarded the
2007 Selecky Award from Washington state’s Department of Health and the
2007 Tobacco Prevention and Education Program Award for Outstanding
Organization from the state of Oregon. [Read More Here]

I still want to hear some real time feedback on how this is being executed on the ground, it seems to me a very daunting task. I applaud the move and support it, I just wonder.

What do you think?