Internal Blog

Seth quips on the value of an internal blog. I set up an internal blog for the Portland Area of Equity Residential, the largest owner operator of apartments in the country. It lives on today despite the fact that I left the company some 8 months ago.
It is aptly titled; Portland Rocks Newsletter and it is full of the amazing accomplishments of the the amazing people that make up the portfolio dating back to 2006. It has and continues to be an enormous boon to the innate sense of awesomeness this group has come to enjoy.

Wine Rack Amenity

0829wineWine Racks above the fridge are becoming more of a norm in apartment homes. So are foot stools for the vertically challenged. I just can’t figure out which to install and which to give away as a move in gift.

Action is a character in collaboration

Definitions of action on the Web:

  • 1. something done (usually as opposed to something said); "there were stories of murders and other unnatural actions"

  • The purpose of my post today is to expose the, "they’s and them’s" that hold great apartment manageent teams back.

    Let’s start with the Number 1 "They/Them;" Those who have nonactionitis. You know the ones; we can’t do that because…, we tried that and…, yeah, but…, I hate to play devil’s advocate here, but…!

    All that being said there is value to an alternative view and or opinion. I know that to be true in my world as I tend to be the guy with the way over there ideas and if I didn’t have people around me willing to slow me down or temper my focus then I would surely be void.

    I firmly believe it is all in how you couch it.

    iJustine marketing an apartment community?

    iJustine and Leo Laporte
    discuss the cult of blogging. Justine livecasts her life 24-7. Laporte
    utilizes many tools online to share his life: radio, TV, photos,
    message boards, The Life of Leo Blog, as well as other means. [Fast Company]

    What if one of these guys or gals lived at your community? I think I would make it a point to do some target marketing via real live customer service. Talk about thin lines, this could go either way in terms of casting a positive and or negative image of your community.

    What do you think?

    I feel like I am a highly paid baby sitter

    Have you ever said that? I know I have at different times in my property management career; right wrong or indifferent. I read the following quote today and had an a-ha! moment.

    "If you treat employees like children, they will behave that way."

    Margaret Heffernan , author, “The Naked Truth“

    Feeling Used? It’s an Amazing way to live.

    "This is the true joy of life, the being used up for a purpose
    recognized by yourself as a mighty one; being a force of nature instead
    of a feverish, selfish little clog of ailments and grievances,
    complaining that the world will not devote itself to making you happy."
    -George Bernard Shaw

    Happiness is an inside job…the world will never make you happy!

    We have been writing about this concept for sometime now. The idea of a site (not a portal) where residents can bond together in an online community not unlike myspace or facebook. BeNeighbor is just that but from a condo perspective.
    I bought the internet address sometime ago with just that intent. I wanted to build a site that would act as a conduit for community. Given my hectic schedule I have not done anything with it. Now might be the time. I might have to dust off the idea and take some action on it. We shall see.