Mokriya Craigslist

Mokriya Craiglist is an uber-cool app that you should check out. It really beautifies the Craigslist experience on your mobile device.

Mokriya Craiglist is an uber-cool app that you should check out. It really beautifies the Craigslist experience on your mobile device.

Putting all the legal mumbo-jumbo aside – Mokriya went about developing this the right way.

And the user experience is very fluid.

The good news for users is that the app is free and mimics Craigslist search conventions and categories in every way — while still debuting an intuitive design that makes sense on a small smart phone screen. The app also offers a map view (in addition to list and thumbnail views), calling or emailing a seller with one tap (goodbye, copy/paste) and ability to jump between categories and regions.

Here are a couple of screen shots I took from my iPhone:

Mike Brewer mbrewergroup craigslist Mokriya

 

 

 

 

 

 

 

 

 

 

This next one shows off a quick search I did to find housing in St. Louis:

 

Mokriya Craigslist marketing mike brewer

 

 

 

 

 

 

 

 

 

 

And here is a listing from one of our Mills Properties in downtown St. Louis – The Laurel:

Mike Brewer Mokriya Craigslist

 

 

 

 

 

 

 

 

 

 

I could see this app catching on – what about you?

Your really liking what I am seeing from this app Multifamily Maniac,

M

 

MonitorHits

Craigslist…Ideally, you want someone to read your post and think “I need that”

I have a special guest post for you today. It’s on the topic of tracking and more specifically on the tracking Craigslist posts.

It comes to us from Ryan Brockschmitt who spends many of his daytime hours at The Laurel. A downtown St. Louis property that is managed by Mills Properties. Now, I could give you a line or two on Ryan but I think he does a much better job himself:

Ryan is still trying to find his place in life. He went to the University of Missouri-Columbia for journalism like everyone goes to Mizzou for. That journalism passion somehow turned into a Hotel & Restaurant Management degree and five years in the hotel industry. After finding it hard to make a living as a pizza delivery driver, he is trying to find his place in the world of multi-family housing. Ryan runs iLoveSoulard and Welcome2STL in his spare time and can usually be found in Soulard living the high life. He asks that any single ladies who frequently wear sundresses and cowboy boots and happen to read something he has written email him at their convenience.

 

If there are two things I don’t understand, it’s apartment marketing and dating.

Since this isn’t a dating site, we’ll look at an aspect of apartment marketing. From what I understand and can gather from my brief time in the apartment industry, most companies want multiple posts a day on Craigslist about their apartments. I’ll hold my personal feelings on that back because I enjoy my job and want to keep it.

Ideally, you want someone to read your post and think “I need that”. But how do you make that happen? I don’t think there is a magic pill in apartment marketing. When I was in the hotel industry, I never really had to think of marketing the product. You put your prices in to all of the channels and the people just magically show up. As long as you make sure the people writing reviews are happy, people will keep coming. And really, even if the “Yelp Elites” aren’t always happy, the Priceline and Hotwire folks will continue to show up.

The commitment to stay in a hotel is a lot less than it is to sign a lease on an apartment.

There are plenty of things you could read online and try to emulate, but do you really want to just believe that their market is the same as yours? Circling back to the dating reference, I equate this with sitting at a wedding hearing the bride and groom talk about how they were “so in love” since the day they met and knew they were going to marry each other. If you then go out into the dating world and really think that you are going to meet someone and it will be all rainbows and unicorns for the rest of your life, you are going to be disappointed. You have to live in reality and realize that maybe the people writing that post about what to do and what not to do may be looking at a different market than you.

I wanted a way to track my Craigslist posts and figure out what got people to click on posts and what days/times seemed to get the most views. I ran across MonitorHits.com. It’s a simpleMonitorhits.com script that puts an image in your post that is embedded with a tracking code. From the website, you can track your hits by day/time and by the location of the IP addresses.

I interviewed the guy behind the code, Nick Mote, via electronic correspondence.

How long did it take you to develop the MonitorHits code?

The initial site was coded and launched during a three day weekend last November (2011). I work full time and have continued working on the website on my spare time.

How did you use the code for your own posts?

At the time me and my wife (girl friend at the time) were strapped for cash and needed to sell some things on Craigslist. I started selling electronics including my Kinect, Ipod, Digital Camera, and an old laptop. I really enjoyed getting real time feedback on my listings and soon noticed that this website could be a valuable tool for power users such as car dealers and real estate agents.
How many hits were you seeing on them?
I lived in a small town, Yakima Washington, for the past couple years. The traffic my personal items generated was puny. I think my old Galant received the most views with around 700 hits a week.
What did you learn from using the hits on your own posts?
I really learned the power of being on the top of the list. I wrote a small article on my blog called “the Craigslist Drop-off Effect” describing the importance of re-posting after the 48 hour spam filter. I also learned how large the Craigslist audience was and how few people actually translate to potential buyers.
Have you done any experiments using the stats that you have gathered from users on the site?
I have not. I plan on publishing some overall trend data gathered from Craigslist. I plan on having general user information such as posting time vs. posting traffic and move into more Metro data as the user base continues to grow.
How many codes have been used?
I estimate we have had over 10,000 unique codes that have been active on Craigslist.
How many different people have created accounts on the site?

As of this morning we are at 336 registered users.

What percentage of people have used the premium codes?

In the last 30 days premium codes represented 39% of all active tracking codes.
What is your background? Location? Education? Other Projects?
Me and my wife are newly weds and live in Spokane Washington. I have a Bachelors in Business Administration Specializing in Marketing Management from CWU and am the Assistant Marketing Manager for Tree Top, inc. I’ve been dabbling in app development and hope to launch my first app later this month.
Where do you want to take this site? New features?
I have some new features in the works that I think will really benefit the real estate and car dealer power users. I plan on incorporating an api where users can dynamically incorporate tracking codes into their template software later this year. I also plan on expanding the site past Craigslist to other platforms such as Ebay, Backpage, Facebook, forums, and email tracking.
What’s in your future?
I plan on further developing my professional marketing experience with the goal of opening my own company that pioneers and markets new digital services and products.

 

Craigslist with a Twist

Marketing Apartments Can you make it more social? 

What if you took Craigslist and made it just a little more social? What if you extended your leasing team by four fold overnight? What if you took the current tired resident referral model and tossed in a tool to assist those who would actually assist us in producing leads and leases?

Get the community involved

I have thought for a very long bit of time and even experimented with the idea of partnering with the people who live in our apartment communities to churn out marketing on our behalf. Our experiments have not been backed by a ton of passion and or adopted with cheery fanfare by the people that we invited to play along and nonetheless I think there might be an opportunity. I intend to continue to experiment.

How do you make Craigslist a little more social? 

The loose thought, in brief, is to organize four to six template Craigslist Apartment Marketing Packages. Photos, ad copy, headlines, pricing and the such would be included. A detailed white paper to include step-by-step instructions for posting and responding to would be residents. It would also include an introduction training provided by the Mills Marketing Team. The training would be supplemented by four to six ongoing training sessions over time.

WIIFM  

What’s in it for me? Or, for them? The carrot – a monetary incentive for every lease we secured, aka – the resident referral fee.

What do you think? 

Your -thinking Craigslist can be more social – multifamily maniac,

M

Shadow market tracking

I think the multi-family industry in general is looking for a way to track the shadow market. The shadow being that elusive number of single-family homes that are up for rent as opposed to sale. One way to track is to set up the RSS function in Craigslist. I used this when I lived in … Continue reading “Shadow market tracking”

I think the multi-family industry in general is looking for a way to track the shadow market. The shadow being that elusive number of single-family homes that are up for rent as opposed to sale.

One way to track is to set up the RSS function in Craigslist. I used this when I lived in Portland, Oregon and now do the same in Saint Louis, Misery. (not a typo, just a state of mind). The feed will dump every new update into your feedreader thus giving you a sense for the volume of ads being added in each respective listing topic. In Portland the number was well over 200 new ads every 12 hours. That was tracking the apts / housing section of their site. That number was in April of 2007 and was up from roughly 100 ads every 12 hours in the months of Oct, Nov and Dec of 2006. Suggesting to me that the shadow market started to swell in Q1 of 07.

It’s not science but it at least gave me a sense for what we were up against.

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What if we looked at Craigslist the other way around?

We are all clamoring to get our ads listed on Craigslist, what if we instead called the people looking in our neighborhood listed under housing wanted? Maybe we could farm leads out of that list and turn them into leases. Give it a shot; type craigslist into the search box and find your city and … Continue reading “What if we looked at Craigslist the other way around?”

We are all clamoring to get our ads listed on Craigslist, what if we instead called the people looking in our neighborhood listed under housing wanted? Maybe we could farm leads out of that list and turn them into leases.

Give it a shot; type craigslist into the search box and find your city and then click on housing wanted.


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Happy Farming!!

Just a thought.