Compelling apartment living experiences start with curb to contract thinking.
I hate the word contract. But I needed a C word to fit my attempt at a new Axiom.
Curb to Contract
It’s a revision to my Curb to Commode axiom. Over the years I’ve preached and promoted a very high standard of excellence as it relates to everything from the curb to the commode. Everything from freshly swept and painted curbs to a very fresh bead of caulk around the base of the toilet.
Just the other day it dawned on me that it doesn’t stop there. It extends to the transaction side of our business. It extends to paperwork, it extends to personal presentation, it extends to website experience design, it extends to mobile experience design and so on and so forth.
Everything is Marketing. Everything backs up your Brand. Everything from Curb to Contract and beyond.
Your curb to contract multifamily maniac,
Have you checked your commode room (restroom) (bathroom) lately? I have this saying about the subject of curb appeal – curb appeal runs curb to commode. And, that commode includes the one in your apartment business office as well as the one in your display and or vacant ready to rent apartments.
The little things are the big things all the time.
Want to know how to bag more leases? Want to know how to renew more leases?
How do I do that? What is a WE CARE message?
Simply put – pay attention to the details. Invest in the minors so that the majors take care of themselves. Get relentless about your curb lines, curb paint, grass, weeds, landscape, beds, mulch, tree suckers, faded paint, rusted BBQ grills, piled up rocks (no matter how small they are) in your parking lots, cig butts, trash (no matter the size or level of gross), door knobs, clean windows, crooked door numbers, broken door casings scratched up striker plates, marred tile floors, stair kickers, thresholds and so on and so forth…
Get the team around today and stress the details. And, don’t tell me it’s summer and there is/are to many other things to attend to. It’s precisely the right time to run a drill and stick a friendly reminder in the minds of those that serve the ones that pay for a tip-top experience.
Your trying to stay cool in #STL multifamily manic,
…to this day I still remark about the curbs.
“Give them quality. That’s the best kind of advertising.” – Milton Hershey
Quality from curb to commode – it’s all content and it all counts. It’s all marketing. It all speaks to the personality of your property. It becomes the interesting quality or qualities that people remark about when they talk to their friends, family and strangers about your apartment community.
Spring Time Quality
Roughly five years ago, I lived in Portland, Oregon. I lived in an apartment community just south of the city proper. And, to this day I still remark about the curbs. They were clean, crisp and freshly painted every month. They had it down to a science and I would tell you that it made a huge difference. I would also confess that they have become content to me and thus free advertising/marketing for them.
Content is in Everything
Content did not begin with books, newspapers and magazines. It didn’t magically show up with websites, blogs, Twitter or Facebook. It has been around from the dawn of time. And, the important thing to note is that you can make any piece of content sing quality. With a little bit of focus, a little bit of elbow grease and a little bit of care – you can even make your curbs rock. And, if you are moving to Portland anytime soon, hit me up – I will refer you to a great apartment community.
Your – looking at everything as content – multifamily manic,