I hate the word contract. But I needed a C word to fit my attempt at a new Axiom.
Curb to Contract
It’s a revision to my Curb to Commode axiom. Over the years I’ve preached and promoted a very high standard of excellence as it relates to everything from the curb to the commode. Everything from freshly swept and painted curbs to a very fresh bead of caulk around the base of the toilet.
Just the other day it dawned on me that it doesn’t stop there. It extends to the transaction side of our business. It extends to paperwork, it extends to personal presentation, it extends to website experience design, it extends to mobile experience design and so on and so forth.
Everything is Marketing. Everything backs up your Brand. Everything from Curb to Contract and beyond.
Your curb to contract multifamily maniac,