What if we changed our question from How did we do? to What do you really want?
That changes the dynamic from a static rating to a doable item. It ensures that a complaint translates into an actionable area of opportunity.
Your still thinking that ratings and reviews are suspect Multifamily Maniac,
Seth Godin shares a gem of a piece on his blog today. It’s titled Bring Us Your Problems.
Anymore we all have multiple avenues for customers to bring us their problems. They can call, email, tweet, message, post, etc.
What if you stuck a huge call to action box on your landing page right above the search for an apartment box? Title the box: Bring Us Your Problems.
Open it up to anyone to send their problem. No matter the nature.
Noise or Opportunity?
I think it’s worth the time to try it.
Your driven to massive experiments in 2014 Multifamily Maniac,