Choosing Not To Do

mike brewer says no to apartment marketing“The essence of strategy is choosing what not to do.” – Michael Porter

You may want to read and reread that last line a couple of times. [It’s okay – I’ll wait…..]

I think for many of us, me included, it’s usually more along the lines of what do we do next? What is the next thing to tweet? What is the next platform to try? What is the next marketing idea stone that needs to be turned over? How do we differentiate? How do we compete?

All good questions and likely good stimulates for conversation. But, what we leave out is equally if not more advantageous in forming an effective strategy.

What are you choosing not to do this year?

Related material: Two Lists You Should Look at Every Morning

Pic Props: TSLBO

To Drop or Not to Drop the Drop Box

Apartment rent drop box“But I put it in the drop box!” “Yes you did but it was after the due date.” But, it was in there before you opened your office this morning”

The all to familiar ring around the first of the month. Time to pay the rent and the drop box is the perfect scape goat for would be late payers.

My question: Do we need a drop box? Should we take them away and force payment during business hours only?

I am an advocate for it. Not because I want to make it hard for people to pay their rent. Not because I have a mean spirit. It’s rather because I’ve had thousands of dollars stolen from drop boxes over the years. I’ve heard every single excuse in the book relating to missing checks and money orders. I’ve even had a few drop boxes come up missing.

With the advancement of technologies; I think it is time to join the ranks of drop box as not an option for paying rent.

What are your thoughts?