In ApartmentHacker episodes 21-25, I discuss my thoughts on everything from education to my desire to be enriched in the multifamily space. Buckle up and enjoy. And, push back where you see fit in the comment section below.
Episode 21 | ApartmentHacker | Education
Episode 22 | ApartmentHacker | Effort
Episode 23 | ApartmentHacker | You read What?
Episode 24 | ApartmentHacker | Serve the Customer
Episode 25 | ApartmentHacker | I Want to be Enriched
I can see Facebook Go-Live used as a way to advocate and annihilate your property management brand.
Facebook Go-Live is the next belle of the ball in multifamily. In essence, the functionality gives you the ability to live stream your experiences in the moment. While the idea of live streaming on mobile is not new , it is new for the masses on Facebook. And I can see so many uses and misuses as it relates to multifamily. Some awesome and some no so awesome.
Leasing/Sales – I can see live streaming community tours answering questions, personalizing and customizing along the way.
Residents – I can see John and Stacy broadcasting their watch party or pool party attendance.
Vendor Management – I can see live streaming various issues, problems or successes. Catch the landscaper going the extra mile; edify him or her by broadcasting your praise for a select audience that cares.
Advocates – I can see residents that love their apartment living experience – live streaming something nice and positive about their community.
And, Resident Critic – this is the one that peaks my interest the most. I can see resident live streaming that leaky faucet, leaky ceiling or flooded basement or a bad customer service interaction live and in person. It gives a whole new meaning to the lead in; “Coming to you live from…”
Item of note: The function is only live on my personal page. It’s not yet live on my Apartment Hacker page and I can’t find anything that tells me when it might be.
Nevertheless, it adds a whole new level to reputation monitoring/management.
Your looking forward to watching some Facebook go-live entertainment multifamily maniac,
Right Now leaves companies ten years behind their field at any given time.
“The elite soccer teams in the world emphasize pace over perfection. They recognize keeping the ball moving quickly is better than waiting and trying to make the ideal pass.” – Fast Company (December Issue, Page 16)
It is striking to me; one’s unwillingness or massive hesitation to ‘pass’ product, service or a story to the masses. People get in their way thinking quality, brilliance, superiority, excellence, perfection or even good enough has to exist before you can set caution to the wind and move the ball quickly. They prefer the safety of waiting in perpetuity for the perfect moment.
I see too many people set under the rule of reaction, fire chasing, got-a-minutes and the latest leadership impulse. I see too many people lead by whimsical, zero vision, mindless mission, vitriolic values and too small to see or nonexistent strategies. I see the proverbial 50/50 loss, intercepted pass, or consistent offside call because we think the ‘right now’ work matters most.
The problem with that type of thinking is that something always pulls our attention away from the things that move the ball quickly.
Right Now moves paper from the left side of your desk to the right side. Right Now turns email into a conversational platform instead of moving a business forward platform. Right Now leaves mission to those socially well-attuned companies that are making a difference in the world. Right Now leaves vision to those who want to grow the human capital that will Scale a business Up. Right Now leaves defining values to those who give a damn about the people who CARE. Right Now leaves strategy to the élite masters of building cultures of thriving people. Right Now leaves companies ten years behind their field at any given time. Right Now leaves everyone sick and tired of being sick and tired (a dangerous spot). Lastly, Right Now leaves you to wonder why the team never gets the ball across centerfield.