#apartmentmarketing: Vision

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. – Steve Jobs

For the span of my professional life; I have believed in the act of getting your companies vision down on paper. It’s a must in the way of creating a proactive cultureĀ as opposed to a culture of reaction. It’s also a way of making sure that you are out ahead of your constituents.

Random thoughts on creating vision

Penned in no particular order and in no exhaustive manner…

– It creates the ‘bigger than self’ that motivates people to get juiced about the work they do. In other words; people in the multifamily space, like people in other industries, want to know they are working on something bigger than anything they could accomplish as an individual. And, they want to know their time is spent in a meaningful way. And, if you are lucky enough, they think it’s cool too

– You spur a proactive approach to all aspects of your business. In the absence of vision people just make it up as they go along. Zig Ziglar sums it up like this; “you can not hit a target you do not have.”

– It sets the stage for future-casting. In other words, you give your team the ability to look out into the future and anticipate, with a good deal of accuracy, what your constituents really want

– You build meaning stuff

– You build tough stuff in an simple and efficient fashion

– It becomes your battle cry

– It is the way in which you imbue an owner’s mentality on the minds of the masses

– It is the way you evaluate talent

– It is the beacon of light when times get tough. And, times will get tough

Would love to hear your thoughts in the comment section below

And, thank you for taking the time to read…it means a great deal to us.